Why I started my business

by Brian on December 10, 2012

I went full-time with my consulting business back in September. Since then, I’ve been having lots of great conversations with folks who want to know more about what I do and why I decided to go out on my own. Here are my answers to some of the most common questions people have been asking:

Why did you start your own business?
I had been doing technical Product Management and Business Analysis for a number of years as a full-time employee. I felt really good about my work during that time. I had learned a lot about:

  • how teams work together to build software
  • how to work with customers to understand their needs and then translate those needs into software
  • how technology can impact people’s work, and how to help users embrace new technology to do better work.

In the last year, when I spoke with people in my network, a common theme kept coming up: lots of companies are struggling with the same types of issues that I had been addressing during my career. I decided that the best way I could use my skills, as well as learn more, was to work with a number of different clients as an independent consultant.

So you’re leaving your stable Product Management job at a great company to start your own business. Are you crazy?
Yes, yes I am :)

What do you do?
Business Analysis, Change Management, Training

Say that again in English please?
My work falls into two areas:

  1. I work with IT organizations and technology companies to help them determine their customers’ needs, so they can build software that addresses those needs.
  2. I help organizations change: use new technology, work better together and learn more effectively.

How’s it going so far?
It’s going well. I left my full-time job in September and I’ve been working primarily with a large corporate client. My client is changing the way its sales and legal departments develop new business. I am helping my client to manage the technology development and roll-out, including working with users on training and adoption.

What are you planning for 2013?
I’m planning to continue working  on my current corporate project in  2013. I’m also planning to take on a larger mix of projects throughout the year; for instance, one large project plus other smaller scale projects simultaneously.

Why does your About Page picture look so much better than you look in real life?
A great photographer, plus photoshop. Thanks, Dan!

How can I stay in touch?
You can sign up for my free newsletter. And you can always email me at